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Keyword research
Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestions.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20-25% of searches are of very specific long tail keywords entered into Google every single day it’s easy to rank said keywords, so long as you have a good amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field. .〔(【引用サイトリンク】title=Kris Reid – The Coolest Guy in SEO )〕
==Importance of research==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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